Why these logos works so well

When it comes to solidifying yourself in the world of music, art, or clothing, it is important to have a logo. A logo is not only supposed to look good, it is also supposed to portray a message that can tell a consumer everything about whatever you are doing without words.

When you think people, who are iconic a name that comes to mind are Steve Jobs, Bill Gates, Walt Disney. However, a name just as iconic is Michael Jordan, in conjunction with being an icon himself Jordan has also managed to create an iconic logo. The Jumpman logo works so well for two reasons, its simplicity and the way it solidified a point in time. As it applies to simplicity the Jumpman logo is nothing more than a silhouette of Jordan in a dunking position. Since the logo is a silhouette it allows it to be paired with any item Jordan produces such as jackets, shorts, and sandals effortlessly. Secondly, the Jumpman logo works so well because of the event Jordan and Nike decided to silhouette. The Jumpman logo is a silhouette of the moment Jordan dunked from the free throw line, a very historic event that was further solidified in time by the Jumpman logo. In short, the Jumpman logo works well because it is simple and can be paired with any design, and it also reminds consumer of a great time in Jordan’s career, it invokes nostalgia

Similarly, to Jordan Adidas has also managed to create a logo that works but for different reasons. Adidas Trefoil logo works well because of its use of repetition and like Jordan simplicity. The Trefoil logo incorporates Adidas iconic 3-line design while also mimicking the three lines in the design of the logos leafs. There are three leaves that have three lines going across each. This use of repetition allows consumers to quickly associate three lines with Adidas as well as the three leaves. Adidas logo works so well because the idea and image of three lines have been burned onto the mind of everyone, Adidas has not only made its logo iconic but also memorable.

 Another logo that works well is the Lucas Arts logo. The Lucas Arts logo is an L with a man standing on it with his hands raised. At first glance, this logo seems random and odd, but this logo works well because of its ability to use symbols to portray a message past the logo. This logo design also works well because of the colors used. As it applies to the use of symbols, the L is used to represent George Lucas’ last name while the man on top of the L is used a symbol for the word arts, because the figure looks like an A. the figure used on the Lucas Arts logo also makes viewers think of paintings done by cavemen but in reality, this caveman like drawing is used to portray an advance production company. In addition, the use of purple and gold radiates a feeling of royalty that in a way draws viewers in to see what this company is about.

 In fashion, an important aspect of solidifying oneself as a brand is a logo, one brand that has created a concrete logo is Chanel. This logo works for two reasons one, the logo is the designer and two, this logo uses the consumer's mind against them. The double C logo for Chanel stands for Coco Chanel who is the design for the brand. This works so well because it makes the consumer feel like if I buy this product I am buying a part of the design, it makes the act of buying clothes feel more intimate. Secondly, the Chanel logo works so well because it uses the concept of continuation when you look at the double C logo which is facing opposite direction you cannot help but try and fill the gap at the end of the circles. When your eyes fill these gaps, suddenly the double C logo looks very like an infinity sign. Once a consumer realizes this it begins to make the brand seem timeless or like it will be around forever because infinity never runs out.

lastly, a logo that has managed to solidify itself as one of the best is the Firefox logo. This logo works well because of its use of color as well as its overall design, and what that design translates to the consumer. As it applies to the Firefox logo it uses a few variations of a warm orange, for the fox, and a deeper blue for the world. The use of the warm orange and deep blue make the fore fox logo feel welcoming while also portraying a fox that Is on fire wrapping around the world. Secondly, the overall design of the logo works well because it makes the consumer feel as if Firefox is consuming the world, which then makes the consumer feel as if this specific internet browser may be the best because the logo portrays dominance over the world. The Firefox logo works so well because it makes you feel like it is the best, while also feeling inviting because of its use of colors

All in all, these logos work so well because they have taken that extra step to not only look good but to mean something, to stand for something. A logo is not just your brand or business your logo reflects yourself.