IN MY MIND

my new resume my poster my postcard my brochure for RiverWorks my business card for Offair Records

When it comes to solidifying yourself in the world of music, art, or clothing, it is important to have a logo. A logo is not only supposed to look good, it is also supposed to portray a message that can tell a consumer everything about whatever you are doing without words. When you think people, who are iconic a name that comes to mind are Steve Jobs, Bill Gates, Walt Disney. However, a name just as iconic is Michael Jordan, in conjunction with being an icon himself Jordan has also managed to create an iconic logo. The Jumpman logo works so well for two reasons, its simplicity and the way it solidified a point in time. As it applies to simplicity the Jumpman logo is nothing more than a silhouette of Jordan in a dunking position. Since the logo is a silhouette it allows it to be paired with any item Jordan produces such as jackets, shorts, and sandals effortlessly. Secondly, the Jumpman logo works so well because of the event Jordan and Nike decided to silhouette. The Jumpman log

For the final project, I have decided to make a business card/logo for the group I am in rather than one for myself. Off Air is a collective of creatives dedicated to exposing the world to art, music, and culture that has been deemed underground or different for many years. These cultures include Litefeet which is a style of dance that originated in New York and Triphop which is alternative rap music that employs the use of unique sound that is usually used by those in the EDM or Techno scene. As of right now Off Air focus is music and the creating of new sounds and experiences as well as solidifying itself as a record label. Off Air’s audience is, for the most part, the youth, but it also works on incorporating older generations by using old music or art to make new music and art so that everyone can relate in some way. As weird as it may sound Off Air’s product is culture. Off Air aims to both create and spread culture using music, photography, dance, and creativity. Since Off Air